Leading online retailer Yuppiechef has announced the launch of their first official physical store, set to open in Cape Town this summer. The new store, designed by renowned interior design studio ARRCC, will open at the Willowbridge Shopping Centre in Tyger Valley on the 1st of October 2017. Yuppiechef co-founder and managing director Andrew Smith says the brand aims to integrate smart technologies to make the experience between Yuppiechef.com and the physical store seamless.
Smith says that the store in Cape Town will be the first of a few Yuppiechef outlets that are planned over the next five years. “The Willowbridge shop signifies the next step in the Yuppiechef journey and is in response to a changing global dynamic in retail. Consumers increasingly expect cross-channel capability from brands, and while the assumption is that traditional stores should be moving online, so too is there pressure on online brands to have a physical presence,” says Smith. Read more Yuppiechef to Open First Store