Cape Town Blogger | Interview | Carrie Hampton

Cape Town Blogger | Interview | Carrie Hampton
Cape Town Blogger | Interview | Carrie Hampton

Say hello to Carrie. She is another Cape Town blogger and we are happy to learn more about Carrie and her site ““

Can you tell us a little about yourself? I am a professional travel writer who has found her way into blogging by default because of having to move with the times or become a dinosaur!

How you first got involved in with blogging? I started by own blog when blogging was in its infancy as a way of using my travel expertise and am hired by Cape Grace hotel to write their Cape Town blog called Gracevine for the past few years. I also write features and content for other websites.

What do you find most challenging about blogging about your topic? I love blogging about Cape Town and my specialist field of safari and I don’t find it hard to come up with ideas, but sourcing photos with permission to use them is a challenge.

Tell me about some of the people you’ve met while working on your blog? One of the regular blog posts I write for Cape Grace is a monthly Artist Exposé of artists whose work can be found in the Cape Grace shop. As a result I have met some of the most interesting creative people in Cape Town.

How would (someone) describe your blogging style? Informative, informal with encouragement to get out there and see for yourself.

What do you do when you aren’t working on your blog? I am freelance travel writing articles or books, doing yoga, eating fabulous food, walking my dogs and giving thanks for every day that I live in Cape Town (I’m from London but Cape Town’s where my heart found its home).

What networking do you do that you feel helps your blogging business? I attended the food bloggers indaba last year which was great and I network a lot within the travel industry.

How do you keep coming up with material/content for your blog? I plan the Cape Grace blog a month ahead and give each month a theme so that I can include information on events, etc, but it’s not set in stone. I like to keep up with trends, what’s interesting in food and wine, the arts, interiors, environment, outdoors, etc. I never have nothing to write about!

Where do you go for news and information online? I receive a number of e-newsletters and do a lot of research, which often leads me to unexpected topics that are worthy of including.

Whats your strategy with your blog in general? Blog on a regular basis! That’s what we do for Cape Grace but I’m very bad at posting a regular blog on Safari Tart. I must do better!

What would you prioritize? Content? SEO? Traffic? Readers? Content is King! SEO is hugely important. I like to write for my reader and I need a teccie to help drive traffic for me.

What’s the best thing a blogger can give to his readers? What they want! The trick is finding out what they want and that comes from looking at what’s most popular on your site.

What has been your strategy for creating visibility to yourself and your blog? For Safari Tart I have done quite a bit of PR networking and because the name is rather startling, people either love it or don’t get it! If they don’t get it I can’t help them, if they do, it makes them laugh and they remember Safari Tart!

What was the most challenging moment in your blog content development process and why? Finding the right technical person to help me optimise things. I am a writer and hate trying to work out the technical side.

Everyone has a favorite/least favorite post. Name yours and why? My favourite posts on Cape Grace Gracevine are the Artist Exposé posts ( and on Safari Tart I love re-reading and re-living the moments in my blog post about Hippo Lodge in Kafue (

What is the ultimate Goal for a blogger in your opinion? Ultimate goal is probably to do what you love, do it well and making a living at it. I’m of the philosophy that if you do what you love, you will be good at it.

Which one plugin would you suggest all bloggers to have? I’d ask my teccie to answer this question.

Name some of the bloggers whom you look up to and why? I am a roaming researcher and pull in to many blogs and sources of information on a weekly basis without following any individual ones.

If someone was interested in blogging, what would be a few things you would suggest? Use your expertise to create a niche for yourself and then KISS (Keep It Simple Stupid!) I run 1-Day Travel Writing Workshops which includes information about blogging.

A big thank you from Cape Town Active to Carrie for this interview. Please check out her blogs at,,

If you want to participate, please visit our Cape Town Blogger Interview page at

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