Cape Town Blogger | Interview | Karen Cairns

Cape Town Blogger | Interview | Karen Cairns
Cape Town Blogger | Interview | Karen Cairns

Another Blogger interview and it’s about shoes. Now that is a secret to me, I am the typical guy with 6 pairs of shoes and buying shoes is a pain for me. Well, guess this blog is more for our female readers 😉

Say hello to Karen and her blog www.dailyshoe.co.za

Can you tell us a little about yourself?
The Daily Shoe started in 2011 as an experimental “hobby”, a tiny part of the business I was focused on at the time.

I’m a personal shopper & stylist, and I noticed that much as my clients generally hated to shop for clothes for themselves, the one thing they all had in common was a love for shoes. I thought it might be fun to offer a shoe by email every day to my clients, a handful of them agreed, and I started sending them pictures of lovely shoes.

Soon, the handful of clients had told some of their friends, who told some of their friends and The Daily Shoe took on a life of its own! We now have thousands and thousands and thousands of South African women who demand their Daily Shoe to put a smile on their face every morning – otherwise they get cranky! We’re expanding soon internationally, and have recently trademarked the brand “The Daily Shoe”.

How you first got involved in with blogging?
The Daily Shoe evolved into a blog as part of a greater machine which encompasses a network of email (newsletter) followers, Twitter followers, Facebook Fans, Pinterest etc. There are so many different ways that subscribers like to view their daily dose, and the blog is one of those channels.

What do you find most challenging about blogging about your topic?
Our subscribers love our daily offering and they are always so full of wonderful commentary. They often want to buy the shoes we feature and unfortunately, we aren’t yet at a point where all the shoes we showcase are available in SA. So a big challenge for us is trying to get retailers to see the incredible marketing platform (excuse the pun!) and potential of exposing their shoe/brand to a niche, voluntary database of shoe lovers. The retailers who have come onboard are experiencing amazing sales, with sellout stock in some If someone was interested in blogging, what would be a few things you would suggest? cases.

How do you keep coming up with material/content for your blog?
We have scouts in Cape Town and Johannesburg for local designers, and a “mole” at one of the UK’s top online fashion houses who keeps us on trend for the coming seasons. We are expanding internationally to the UK, US and Australia in the near future as our SA database is starting to become populated with international followers.

Where do you go for news and information online?
We follow high profile bloggers and the best, most respected fashion sites.

Whats your strategy with your blog in general?
The Daily Shoe will always remain sleek, simple and uncluttered. It will never become a place where our subscribers feel they are being bombarded with advertising.

What would you prioritize? Content? SEO? Traffic? Readers?
Readers/subscribers are our bread & butter. We read every single comment and try to do what we can to keep giving them what they want. It’s tempting to go off on the path of “how can we earn more money?” but at the end of the day, if you aren’t putting the needs and desires of your readers first, you’re going to lose them and then what are you left with?

What’s the best thing a blogger can give to his readers?
Beautiful content.

What has been your strategy for creating visibility to yourself and your blog? Beauty and simplicity in design. Consistency and reliability. We’ve never missed a day. It’s The Daily Shoe after all!

Everyone has a favorite/least favorite post. Name yours and why?
LOL. I admit there are some shoes I have cringed about showcasing, and been surprised when they’ve proved more popular than anticipated. The reverse is true too – sometimes our team thinks the shoe is going to be such a hit and it’s a total fail. I think the shoe that was the least popular ever has to be http://archive.dailyshoe.co.za/2012/06/13/. It got a few “LOL”s…

If someone was interested in blogging, what would be a few things you would suggest?
Before you choose your theme and code everything and get locked in by so many tiny facets which build the machine, plan it on paper!

Karen Cairns | F O U N D E R
web: www.dailyshoe.co.za
facebook: www.facebook.com/dailyshoe

A big thank you from Cape Town Active to Karen for this interview. Please check out her blog at www.dailyshoe.co.za. If you want to participate, please visit our Cape Town Blogger Interview page at http://cape-town-active.com/cape-town-blogger-interview/

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