Today we have another interview with a Cape Town Blogger.
Read what Marcus Christiansen´s blog “Urban Athletes” is all about.
Can you tell us a little about yourself?
I’m a 24 year ex-Durbanite working as a young biokineticist in Cape Town. I love sport and exercise and generally pursue a healthy lifestyle.
I’m looking to start my own business next year and saw that platforms like twitter and blogging are great ways to get your name out and market yourself. A healthy lifestyle must be balanced so you’ll definitely find me out somewhere in town during the weekends. I’m also a passionate photographer, though still beginning, and shoot all the photos in my blog as well. I am looking to start my own photography at some stage.
How you first got involved in with blogging?
I first got involved in blogging because its an awesome way to express yourself about the things you love. There are many people out there who blog about exercise but I think having someone blog in your own town makes it that much more exciting to be part of it. so I’m hoping to inspire many more people to get out and exercise through my weekly exercise tips.
What do you find most challenging about blogging about your topic?
I think the most challenging thing is the actual writing part. I don’t consider myself much of a writer and its always challenging to word your posts in such a way that people will actually read else I guess there’s no point in blogging.
What do you do when you aren’t working on your blog?
If I’m not working on my blog, I guess I’m out taking the photos for my blog, which I guess is considered working on my blog. The majority of my time I’m at work as a biokineticist working with people who suffer from orthopedic problems or chronic lifestyle diseases. I get a lot of inspiration at work for topics which I can cover in my blog.
What networking do you do that you feel helps your blogging business?
My main kind of networking I would say is via twitter. It’s amazing how much exposure you can get through twitter just by people mentioning you on specific topics or simply retweeting your posts.
Its exciting, the kind of people you can get into contact with. Its a great way to build your public image. When I’m not on my laptop, I always meet new people, and when the topic of exercise comes up I try to sneak my website address in there. The best advertising I reckon is always word of mouth.
How do you keep coming up with material/content for your blog?
My blog is still fairly new so there is still much to cover. In the health and fitness industry there is always much debate about certain topics which makes it a great field to blog about as it gives people the opportunity to express their view.
As mentioned previously, I get a lot of my ideas from my workplace, where I see actual cases. Researching those topics and blogging about it also helps me to solidify my knowledge and become better at what I do.
What is your strategy with your blog in general?
I believe a blog can be a great way to set yourself apart from others in your field. Everyone can have business cards and adverts but I think people need to be able to gain something from you first before they commit.
I find that lots of people gain their credibility from the image they gain in the public eye. I believe I can set myself apart and gain more work simply because people know I’m the guy who blogs about exercise tips.
Which one plugin would you suggest all blogger to have?
I think blogging is all about get people to read what you have to say and the fastest way your blog can spread is by means of allowing people to share what you posted across the various social networking sites, so that is definitely one plugin every blogger should have. In addition, visitors should have the ability to interact with the writer on the blog.
What has been your strategy for creating visibility for yourself and your blog?
Definitely using social networking sites to advertise my blog. I have also found that the way you word your posts especially your headings can be the difference between people clicking on it or not. It needs to be enticing.
What is the best thing a blogger can give to his readers?
I would say the ability to discuss topics that have been posted in the blog as there is not one right opinion and discussing certain topics helps understand other peoples viewpoints.