Cape Town Blogger | Interview | Mr Mo – Ya’eesh

Cape Town Blogger | Interview | Mr Mo - Ya’eesh
Cape Town Blogger | Interview | Mr Mo – Ya’eesh

Say hello to Mr Mo – Ya’eesh. He is another Cape Town blogger and we are happy to have his interview. Learn more about him and his blog ““.

Can you tell us a little about yourself?

I’ve been in online marketing for over 7 years. I’ve been exposed to online markets in Southern Africa, the UK and the United States.

My introduction to this field started when I was hired out of Stellenbosch University to join a small email marketing start-up. I’ve rocked email marketing and it’s been my forte – But have since moved onto to kick ass in the digital space – Social Media, Mobile marketing etc.

I’ve always been a good writer since my Yoooooth days so blogging seemed the next logical step. I love marketing in the digital sphere and the possibilities it holds. I HATE brands that don’t know what they’re doing! I try in my small way to educate where possible – You know.. for the children

How you first got involved in with blogging?

I had a horrible experience with a brand and my Twitter + Facebook accounts seemed hardly capable of conveying my annoyance and frustration. Sooooo I took to blogging. I had been blogging on Parent24 for quite some time anonymously but mommies hardly want to read about stale chips or teller theft.

What do you find most challenging about blogging about your topic?

Finding the time to juggle my blog alongside my work (managing Digital for large well known company) and family life, while actually writing something worth the pixels its written on.

Tell me about some of the people you’ve met while working on your blog?

Well.. Um.. I’ve met our HR department to discuss personal blogging during company time? Does that count? I avoid the public eye where possible – I think it comes from years and years of teasing as a child. My big ears would scare anybody off

How would (someone) describe your blogging style?

Well-articulated but lacking the colourful language most other bloggers use. As a father to a 2 year old, my swearing is kept to a minimum. My humour is horrible. When I write and say something funny, I can almost hear the crickets churping. But I’d like to think its quirky and different in that it has the perfect balance of humour, fact and relevant imagery.

What do you do when you aren’t working on your blog?

I focus on work, family and football. I am a MUSSIV Arsenal football fan. Anyone who doesn’t agree is clearly displaying the poverty of their intellectual capability. Arsenal is the greatest team to ever grace the DSTV HD channel.

What networking do you do that you feel helps your blogging business?

I strongly believe in the #FollowSA trend that seems to be gripping local Twitter users. I believe interacting with foreigners is ok, but being able to speak to your fellow South African’s is a unique opportunity and one that I feel more locals should try out. Locals can relate which is always important when your blog topic is central to a localised issue such as Eskom or Juju.

How do you keep coming up with material/content for your blog?

I listen to news and actuality programs quite a bit. I don’t listen to 5fm – There’s a few brain cells saved right there. I read and listen to what most other bloggers choose not to. There’s my niche avenues for creativity right there

Where do you go for news and information online?

Twitter always forms the locus for any blogger to learn about new trends in the digital marketing space, as well as other trendy happenings that affect your community. Other than that, and form the basis for any decent comparative backup to your story. Oh and let’s not forget – They do some amazing work.

Whats your strategy with your blog in general?

I’d like to think I can educate while not coming across as a total know-it-all. I may know everything, but I don’t want everyone to know that. I also believe readers enjoy graphic material – So ones blog has to be rich in content but also pleasing to the eye. Paragraphs and paragraphs of text will bore even the most staunch of literature professors.

What would you prioritize? Content? SEO? Traffic? Readers?

Good content without doubt. I rarely write about something arbitrary that the next person wouldn’t find REALLY interesting. I hate blogs where you’re told how what the blogger did this past weekend, how her boyfriend is a douchbag or how many teaspoon’s make the perfect cup of coffee.

If your material isn’t global, as in it applies to everyone, don’t waste your time clogging up the bloggersphere with your articles. Its quality over quantity EVERY TIME

What’s the best thing a blogger can give to his readers?

Apart from education and awareness, free stuff!! But as yet I am yet to rise to the level where companies trust me to publicise their competitions. I think it may have something to do with my strange views on Grapefruit and the fact that I once punched a pitbull who tried to bite me. You know – animal cruelty and all that

What has been your strategy for creating visibility to yourself and your blog?

Strongly counting on the #FollowSA crowd to spread the word on any article they enjoy. Also having popular Twitter accounts like @capetownactive never hurts either!

What was the most challenging moment in your blog content development process and why?

Moving from a hosted system to one where my blog and its articles are sitting on my own server. I recognised the benefits early on but the mission was quite an extensive one I can tell you!

Everyone has a favorite/least favorite post. Name yours and why?

My favourite post? My recent expose on certain scandalous competition entrants in local Twitter competitions and the amounts of competitions select individuals win again and again proved QUITE popular.

The comments that arrived in my inbox and that weren’t publicised would really make for an interesting episode of 3rd Degree-
My worst post? I was feeling the pressure of not having posted in a while to took to writing about by thoughts on McDonald milkshakes – Not my finest moment I have to say –

What is the ultimate Goal for a blogger in your opinion?

To become an ever present source of information and news, To tell the stories as you would LOVE the SABC to but know they never would, To raise awareness about issues pertinent to fellow online users, To not abuse your platform for any personal gain – Unless you’re REALLY upset about the size of that drumstick in your last Family Meal

Which one plugin would you suggest all bloggers to have?

The Twitter feed – Without doubt. You’ll voice only 20% of your opinions on your blog, the other 80% is put out via your Twitter account. Give your readers access to the full 100%

Name some of the bloggers whom you look up to and why?

LifeIsSavage is always cutting edge and interesting, Mr CapeTown and Shaun Oakes likewise offer guidance to young up and coming bloggers with their innovative writing techniques, stories and choicest colourful language

If someone was interested in blogging, what would be a few things you would suggest?

Decide the purpose of your blog. Do you want to share your feelings and emotions for the world to see? Then get a journal. Do you want to share interesting ideas, online campaigns, successes and failures or your secret Falaffel recipe? Then get onto WordPress and don’t ever look back.


Mr Mo – Ya’eesh

A big thank you from Cape Town Active to Mr Mo – Ya’eesh for this interview. Please check out his blog at

If you want to participate, please visit our Cape Town Blogger Interview page at

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *