BOKEH – SOUTH AFRICAN FASHION FILM FESTIVAL
The Fashion Film is a genre pioneered by the likes of Karl Lagerfeld, Bruce Webber and David Simms. It is fast gaining traction with top fashion houses as a way of showcasing their brand. It not only exposes a collection to a global audience, but also allows for the creative process of illustrating the personality and ethos of the fashion label. The audience connects with the film on an emotional level, giving personal relevance to the brand.
As the creative hub of sub Saharan Africa, Cape Town is the perfect city to host Africa’s first Fashion Film Festival in April 2014.
Launching in the same year that the city is World Design Capital adds gravitas to this auspicious event.
The city is already a top destination for fashion shoots and a prime location for international film crews and has a wealth of local talent in both the fashion and film industries. This event provides the opportunity to marry these two thriving industries in the city.
Stay posted for the big sponsor as well as local and international judges announcements!