Cape Town launches competition to find mascot for MyCiTi

MyCiTi Cape Town
MyCiTi Cape Town

The City of Cape Town is launching a search for a mascot which will be used to represent the MyCiTi service. The mascot will be used to help market the system, educate people about using MyCiTi and to create awareness of the service being developed across the peninsula.

Over the next couple of weeks, people can submit their ideas of what they think the mascot should look like.

The winning designer will receive a six month pass to ride on the MyCiTi buses free of charge.

Entrants need to send in a computer-generated drawing or a sketch of what they think the mascot should look like, or a 3D model, no bigger than an average shoe-box, and are encouraged to name their mascot too.
The judging panel consists of scholars, design experts, marketing professionals and City of Cape Town representatives, including Cllr Herron.

Rashiq Fataar, an influential blogger and founder of Future Cape Town, welcomed the chance to be part of the panel. “I think it’s become increasingly important to ensure that all Capetonians have a sense of ownership with regards to the MyCiTi system. A mascot could help reach out and spread the message to all communities as the project expands across the Cape Peninsula in years to come,” said Fataar.

The final mascot will be produced by the City and unveiled to the public in September, during Creative Week Cape Town and in the build up to the Loerie Awards being held in Cape Town – one of the biggest celebrations of creative talent in South Africa.

Drop off your mascot design at the offices of HWB Communications, 4 Myrtle Street, Gardens or e-mail it to myciti@capetown.gov.za. You can also fax your design to 021 462 0427. For more information call 021 462 1706. The closing date for entries is 17:00(5pm) on 10 August 2011.

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