The popularity of Shell Helix’s Driven to Extremes campaign is seeing media from around the world descend on Cape Town to emulate the off-road adventures of global celebrities in some of South Africa’s toughest driving environments.

The same driving challenge will be made available to the South African public later in the year.

Shell Helix’s Driven to Extremes is a three-part television series commissioned by Shell to put its premium motor oil, Shell Helix Ultra, to the ultimate test in the subarctic temperatures of Siberia in Russia, the searing heat of China’s Taklimakan desert and the mud and wet of Malaysia’s Johor jungle.

In the original global campaign the experiences of actor Tom Hardy and Formula One racing driver Mika Salo in Siberia, Hollywood star Henry Cavill and British Superbikes Champion Neil Hodgson in the Taklimakan desert, and Oscar-winning actor Adrien Brody and Mika Salo in the Johor jungle are captured in a three part TV series, called Driven to Extremes.Continue Reading …