If you are someone who has to have your finger on the pulse of the creative industry, then you need to hear about One Source Live, an initiative by Absolut Vodka that is making waves in the African art world. Here is everything you need to know about One Source Live, with a little extra thrown in.
What is One Source Live?
One Source Live is the brainchild of Absolut vodka, and is an attempt to change the way the world sees African art. It is a celebration of authentic African creativity and promotes a proud and authentic African identity.
Internet users who are interested in helping One Source Live and Absolut change the search results for African art and design can go to the website and vote online for their favourite pieces or artists, such as Osborne Macharia or Maurice Mbikayi. Absolut wants to change Africa is seen online, and the One Source Live initiative is making steady groundwork in doing so. Read more One Source Live: everything you need to know