Lay’s fans are in for a treat with the introduction of Lay’s Prego Sauce flavour, a new delectably tangy addition to the existing light and crispy delicious Lay’s Potato chip range.
Lay’s Prego Sauce flavour complements the existing Lay’s selection, which includes favourites like Thai Sweet Chilli and Caribbean Onion & Balsamic Vinegar, ensuring there is an option to suit all tastes within the range. Lay’s Prego Sauce flavour also taps into Lay’s commitment to offer different and enticing flavour combinations.
Lay’s launched its You’ve Gotta Love Cricket campaign to celebrate its position as an official partner of the 2015 ICC Cricket World Cup. The campaign not only offers Lay’s fans a new tasty flavour to add to their snacking repertoire but also the opportunity to engage with fun cricket activities.
South African cricket icon, AB de Villiers, kicks off the campaign by featuring on limited edition large bags of Lay’s as well as in a fun television commercial, which showcases the degree to which a true Lay’s fan will go through to get their hands on a delicious light and crispy pack of Lay’s.
Limited edition Lay’s Prego Sauce Flavour is available nationwide at all major retailers at a recommended selling price of R14.99 for the large bag and R5.50 for the small bag.