Life is more fun with RUM

Zando Cape Town 10s
Zando Cape Town 10s

South Africa’s biggest and most popular social sport and lifestyle event, the Zando Cape Town 10s, will partner with South Africa’s premium dark rum brand, Red Heart. The popular brand will have naming rights of all of the rugby divisions.

Rugby Division names:
Mainly Here for Beer – ScRUM and Coke
Castle Lite Lime – RUMble in the Jungle
Castle Lite – Rum and Raspberry
Castle Lager – Try it Spiced
Castle Milk Stout – Original
Vets – League of Hearts
Masters – League of Old Hearts

The eagerly anticipated event will be hosted at the Hamilton Rugby Club on 3 & 4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.

“We are extremely excited to be associated with an iconic brand like Red Heart! We have always aligned ourselves with brands that share the same brand individuality. Red Heart, like the 10s brand, is known to be bold and adventurous and we are really thrilled to be working with them to enhance the 10s consumer experience”, adds Zando Cape Town 10s co-founder Bob Skinstad.

As part of the sponsorship, Red Heart will initiate and host a number of unique event activations including a special commentator’s booth and the Red Heart #livewithheart card concept, which will encourage sporting camaraderie throughout the festival. There will be a cool self-service Rum on tap bar area.

“The Zando Cape Town 10s is an exciting partnership for Red Heart and is an awesome way to build up to the brand’s “Do All Things With Heart” campaign, featuring Jean Marc Johannes, Falko, Fixin Diaries, Breyton Paulse and Kwesta”, explains Melanie Campbell – Head of Marketing: White Spirits & Rum at Pernod Ricard South Africa.

Launched in 2009, the Zando Cape Town 10s is South Africa’s biggest social sport and lifestyle event. Having recently won the 2016 Discovery Sport Industry Award for “Best Live Experience” in South Africa, it is the brainchild of rugby legends Bob Skinstad and Robbie Fleck and long-standing mate Ron Rutland. The tournament started off with rugby as the sole sporting code and has since evolved into a multi-sport event with the addition of Netball in 2013, Beach Volleyball in 2016 and Dodgeball in 2017.

Tickets are available via and are expected to sell out in record time. Avoid the rush and snaking queues and check out the special fashion shopping vouchers accompanying all tickets purchased.

This event is overseen and managed by the Old School Group a ‘really cool little sports and lifestyle business’ specialising in sports tourism.

Event Details:
Dates: 3 & 4 February 2017
Venue: Hamilton Rugby Club in Green Point
Price: from R125

For more info visit the website:
Twitter: @CapeTown10s / @zando_co_za
Facebook: /
Instagram: @capetown10s /
Official event hashtag: #Zando10s

Twitter: @RedHeartRumSA
Instagram: RedHeartRum
Official event hashtag: #LiveWithHeart

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