Send Your Facebook Profile to Cape Town

Cape Town Tourism’s 2012 social media campaign
Cape Town Tourism’s 2012 social media campaign

Cape Town Tourism’s 2012 social media campaign Send Your Facebook Profile to Cape Town has scooped another two awards, this time a pair of Bookmarks, as announced at a ceremony in Cape Town last night, hosted by radio personality, Gareth Cliff.

The awards were won by Ogilvy & Mather Cape Town who collaborated with Flow Communications and R.E.C Cape Town to take a Gold in the Social Media Campaign Category for the Send your Facebook Profile to Cape Town campaign created for Cape Town Tourism.  The same campaign won Ogilvy a Silver for Branded Content.

Now in its sixth year, The Bookmarks “is endorsed by the Digital Media & Marketing Association (DMMA) and exists to recognise and reward digital excellence, with a focus on measurable performance, in addition to creativity and execution. Entries are required to demonstrate how the concept and delivery met a strategic objective.”

The Send Your Facebook Profile to Cape Town campaign was also recently lauded with a Gold Loerie in the category ‘Digital & Interactive – Social Media’ and received international recognition with a Gold Cannes Lion earlier this year. The campaign also contributed to Cape Town Tourism winning a Travel + Leisure SMITTY Award.

Send Your Facebook Profile to Cape Town, launched in October 2012, and saw Facebook users around the world being able to send their Facebook profile on a five-day virtual holiday to Cape Town with a tailor-made itinerary and regular feedback from the vacationing profile. The app demonstrated Cape Town as a city that offers everything from high-energy adventure sports to relaxing and family-friendly experiences. The competition element was the prize of a real holiday to Cape Town for both an international and domestic player. During the four-month long campaign 8,212 people played the Facebook game.

Says Cape Town Tourism CEO, Enver Duminy; “Awards are a great validation of your efforts and it is encouraging to see Cape Town Tourism’s campaign being so widely recognised for its creativity. We congratulate Ogilvy Cape Town and Flow Communications and I would also like to acknowledge the innovative approach of the Cape Town Tourism team that saw the opportunity to do something interesting within our digital marketing strategy.”

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